Does Your Home Pass the Smell Test?
Why Odor Control Matters When Selling Your Home
You’ve painted, repaired, landscaped, and staged — your home looks picture-perfect and ready to hit the market. But there’s one last detail that can make or break a showing: how your home smells.
Even the most stunning photos can attract buyers online, but if the first impression in person is an unpleasant odor, that excitement disappears instantly. Scent plays a powerful role in how buyers experience a property — and whether they stay to imagine themselves living there.
In fact, according to a National Association of Realtors® survey, homes with a strong smoke odor can sell for up to 29% less. That’s a major hit to your bottom line.
The good news? Most odor issues can be identified and eliminated with a bit of detective work and deep cleaning.
Step 1: Identify the Source
Start by walking through your home — literally follow your nose. Odors often point directly to their source, and once identified, they can usually be treated effectively. Removing the cause and cleaning the affected area is the key to freshening your home and preventing the smell from returning.
Below are the most common culprits that can quietly sabotage your listing and simple ways to address them.
🐾 Pet Odors
We all love our pets, but buyers don’t want to smell them. Some are even allergic, making this step critical before listing your home.
- Wash or replace pet beds, blankets, and toys.
- Clean all hard surfaces and disinfect food and water bowls.
- Deep clean carpets, upholstery, and flooring.
- Use pet-safe enzymatic cleaners or simple baking soda to neutralize odors.
- Give your furry friends a bath — and if possible, consider boarding them during showings.
Pro tip: Even a faint pet odor can make buyers assume the home isn’t well maintained.
🗑️ Garbage Odors
Emptying the trash isn’t always enough.
- Wash all indoor and outdoor bins with antibacterial cleaner.
- Always empty garbage before showings.
- Sprinkle baking soda in the bottom of cans to absorb lingering smells.
🍳 Cooking & Food Odors
Strong food smells can linger long after the meal is gone.
- Avoid cooking highly spiced foods, seafood, or onions while your home is listed.
- Ventilate the kitchen after meals.
- Clean oven drip pans, microwaves, and stovetops regularly.
- Run lemon peels through the garbage disposal to refresh the sink.
- Keep a fresh, open box of baking soda in the refrigerator.
🚿 Mold & Mildew
A musty smell can send a strong “maintenance issue” signal to buyers.
- Clean bathrooms thoroughly with mold and mildew removers.
- Replace moldy shower liners and wash towels and curtains.
- Run a dehumidifier in damp basements or laundry areas.
- Wash and dry clothes promptly to prevent mildew buildup.
👟 Human & “Lifestyle” Odors
Yes — sometimes the people (or teenagers!) are the source.
- Wash all bedding, linens, and gym clothes.
- Air out rooms by opening windows during the day.
- Sprinkle odor eliminator in shoes or closets.
- Remove sports bags and equipment before showings.
🚬 Smoke Odors
Smoke is one of the hardest smells to remove and one of the biggest deal breakers for buyers.
- Wash and repaint all walls and ceilings using an odor-blocking primer such as KILZ.
- Deep clean or replace carpets, draperies, and air filters.
- Consider hiring professional odor-removal specialists for best results.
- Absolutely avoid smoking in the home once it’s on the market — even one cigarette can undo all your efforts.
🛋️ Fabric & Upholstery Odors
Soft surfaces hold odors like a sponge.
- Professionally clean carpets, area rugs, and upholstered furniture.
- Launder drapes and throw blankets.
- Between showings, lightly mist with an enzyme-based odor eliminator (avoid heavy perfumes).
⚠️ Dangerous or Warning Odors
Be alert to smells that indicate serious issues, such as:
- Gas leaks
- Sewer or septic problems
- Mold or water damage
- Dead animals in walls or attics
If you detect any of these, contact a qualified professional immediately. These aren’t just unpleasant — they can be hazardous and deal-breaking for buyers.
🌸 Good Scents Gone Bad
It’s tempting to cover odors with candles or air fresheners, but overdoing it can backfire. Many buyers report that strong artificial scents make them suspicious or even trigger allergic reactions.
Instead, aim for a light, clean, natural scent — or better yet, no scent at all. A top-to-bottom deep cleaning and good ventilation will make your home smell truly fresh.
The Bottom Line
Buyers shop with all five senses, and scent plays a huge role in their emotional response to your home. A property that looks clean but smells questionable will struggle to sell — or sell for less.
Take the time to identify, clean, and neutralize every odor before listing. The result is a home that feels fresh, well cared for, and move-in ready — exactly what today’s buyers are looking for.
Fresh air, clean surfaces, and a neutral scent = happy buyers and stronger offers.